List of products by brand AVANT TOI

The name came about  almost by accident, from an idea of  founder Mirko Ghignone with his sister Fiorella, in a period when he was in a particularly French mood. AVANT TOI. Immediate. In sound and significance.  Always forward, innovative, out of the ordinary. A way of being  that overthrows stereotypes.  Also in precious cashmere.  Which until 1994 was confined  to a golden cage of luxurious bon ton.  AVANT TOI first overturns esthetic and structural canons.  Cashmere is hand painted, defaced, stained, maltreated. Giving life, using  innovative techniques and painstaking manual procedures , to a new way of wearing and interpreting clothing as pieces of modern art. Taking advantage of the rich artisan tradition of “Made in Italy.”  AVANT TOI in fact  springs from the  solid foundation  of the Liapull knitwear factory. Created by Lia Gambetta, mother of Mirko and Fiorella,  in 1947 at just 20 years old, in post war Genova where the pure waters provide the rinsing and thickening necessary for the manufacture of top level cashmere. A small and resourceful company that grew over time and is now located in the hills above Genoa with a commanding view of the city and gulf. And AVANT TOI has also grown.  From the confines of Europe to the entire world.

Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success.

Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying.

Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.

The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one of a kind aspect and an avant- garde spirit.

Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi's philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world.

The collections are alive with contradictions. Avant Toi captures the true beauty of cashmere and fine Italian knitwear, by masterfully transforming each piece into a work of art. In this unique reality, men's and women';s lines interweave into a new dimension, defined exclusively by the wearer.

Destroyed, blended and spray-painted are only a few of the continuously evolving treatments applied to each garnment.

Quality and stability is guaranteed by Liapull's 50 years of experience and the skillful artisans who have dedicated a lifetime to these yarns.


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