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GRAPHIC T-SHIRT
THE RETURN

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Cheap to make, easy to wear and hard to ignore, graphic t-shirts are among the hardest working items for cult brands and retailers......— Funny, obscene, obscure, retro, rebellious, puerile or tribal — often broadcasting fandom, in-jokes or subcultural affiliation — the humble graphic t-shirt punches far above its weight. For labels, it’s a high volume product with a healthy margin that requires no specialist manufacturing. For consumers, it can be an accessibly priced entry point to an aspirational brand.